Modudo, a brand identity for a Montessori toy maker.
- Client
- Modudo, founded by Gintarė
- Role
- Logo and wordmark, colour palette, icons and illustrations for social, presentation, web mockup, photography
- Year
- 2022
- Where
- Freelance
The brief
Gintarė, a young mother, could not find durable, non-toxic, imagination-boosting Montessori-style toys in Lithuania, so she made her own: a toy and furniture hybrid that fits any child's room. She needed a brand that felt as safe and open as the product, and she gave me full creative freedom.
What I did
The triangular section of the Modudo sofa became the M, and a soft, rounded wordmark carries the warmth. Around it: a palette, a set of small doodle icons for social, information cards, a brandbook and a web mockup, so the launch could look like one brand from day one.
What it shows
An identity built from the product itself rather than from a trend, and documented so the founder could keep using it without me.
Need something like this? Campaign sets, brand identity, landing pages and print, per project or as a monthly design partner.
Three lines are enough: what you sell, what you need, and when. The price is confirmed before anything starts.
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