Hedex, a social media style from a logo, a font and a difficult blue.
- Client
- Hedex group
- Role
- Social media and communication style, Facebook and Instagram
- Year
- 2021, to confirm
- Where
- At Omnicom Media Group Lithuania
The brief
Hedex had a logo, a typeface and a shade of blue that did not help, and no budget for a rebrand. Many clients are in this position: the identity is not working hard enough, and a rebrand is either not affordable or not seen as worth it. The task was a communication style for a younger audience that would be recognisable in a crowded feed.
What I did
A visual language reimagined from those three assets, without adding anything new: the palette found inside the shades of the existing blue, the typeface set bold enough to do the work of illustration, the logo left as it was. Nothing in the brand was replaced; it was reinterpreted. Applied across Facebook and Instagram formats.
What it shows
A brand can be given a new voice without a rebrand. When the budget or the appetite for a new identity is not there, a communication style built on what exists is the answer. The same approach, at nine months' scale: Vilnius Coding School ›.
Design in Facebook platform
Design in Instagram platform
Need something like this? Campaign sets, brand identity, landing pages and print, per project or as a monthly design partner.
Three lines are enough: what you sell, what you need, and when. The price is confirmed before anything starts.
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