Campaign adaptation: one idea, thirty placements.
- Client
- Tele2, Samsung, an EV brand, an insurance product, publishers
- Role
- Adaptation and production from a master layout
- Year
- 2023
- Where
- At Ogilvy Lithuania
The brief
Most of a campaign's life is spent in formats nobody sees in the pitch: a 300×600 sidebar, a bus stop, a TV screen in a shopping centre, a LinkedIn card, a magazine page. The message has to survive every one of them without the campaign being redrawn each time.
What I did
Sets for Tele2 and Samsung, an EV campaign and an insurance product, each from a single master layout: TV, print, outdoor, display and social sizes, with the hierarchy rebuilt for each format rather than squeezed.
What it shows
Adaptation is a skill, not leftovers. Keeping a message readable across thirty sizes is what I do every week for monthly partners; Vilnius Coding School › shows it at nine months' scale.
Need something like this? Campaign sets, brand identity, landing pages and print, per project or as a monthly design partner.
Three lines are enough: what you sell, what you need, and when. The price is confirmed before anything starts.
Write to me ›