/ Campaigns & communicationAll projects ›
Tele2 values, internal branding: an icon system and merchandise.
- Client
- Tele2
- Role
- Icon set, merchandise design
- Year
- 2022
- Where
- At Ogilvy Lithuania
The brief
Tele2 had rewritten its core values, cooperation, reliability and data-driven insight, and needed to bring them to its own people in a way that would be seen every day, not filed away.
What I did
An icon for each value, drawn as one family, and a set of merchandise that carries them: tote bags, notebooks, pens and stickers.
What it shows
Brand work pointed inward. The same discipline as a campaign, with employees as the audience.
Need something like this? Campaign sets, brand identity, landing pages and print, per project or as a monthly design partner.
Three lines are enough: what you sell, what you need, and when. The price is confirmed before anything starts.
Write to me ›