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SB Lizingas calendar, thirteen AI-generated images, one mascot, one year.
- Client
- SB Lizingas
- Role
- Prompt writing, image curation and refinement, calendar layout
- Year
- 2023
- Where
- At Ogilvy Lithuania
The brief
In 2023 AI imagery was new and clients wanted to try it. The proposal was a full-year calendar with the brand's mascot, Mr. Sprendimas, in a different scene each month, made with AI instead of commissioned illustration.
What I did
Thirteen images, twelve months and a cover, generated in Midjourney from prompts I wrote and rewrote until the character held together, then curated, retouched and laid out as a calendar the old-fashioned way.
What it shows
AI-assisted imagery, directed. The tool has changed since 2023; the part that matters, knowing what to ask for and what to reject, has not.
Need something like this? Campaign sets, brand identity, landing pages and print, per project or as a monthly design partner.
Three lines are enough: what you sell, what you need, and when. The price is confirmed before anything starts.
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