Sakai, a brochure for a premium residential project.
- Client
- Darnu Group
- Role
- Brochure layout, map illustrations
- Year
- 2022
- Where
- At Ogilvy Lithuania
The brief
Darnu Group was launching Sakai, a development surrounded by nature that promises a resort-like calm inside the city. The identity existed but was thin: a logo, a typeface, a small palette and a few textures, with nothing about composition or how they should live together. The brochure had to feel premium and present every feature of the project from that starting point.
What I did
The layout of the whole brochure, spread by spread, working out the visual language the brandbook did not define: how the type, the palette and the textures sit on a page and hold together over many spreads. Plus the map illustrations that place the project in its surroundings.
What it shows
Premium print for property, built from a minimal brandbook. When a client has the parts of an identity but not the rules, a long document like this is where the rules get written.
Need something like this? Campaign sets, brand identity, landing pages and print, per project or as a monthly design partner.
Three lines are enough: what you sell, what you need, and when. The price is confirmed before anything starts.
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