Red Cross, a campaign case study film and presentation.
- Client
- Red Cross
- Role
- Case study video and award presentation, design and animation
- Year
- 2023
- Where
- At Ogilvy Lithuania
The brief
The campaign reframed an everyday habit: people spend about 5% of their salary on entertainment subscriptions, so why not a monthly subscription to the Red Cross, paying for food, medicine and housing, helping the ones who actually need it. The idea and the campaign already existed; when the team decided to enter it for an award, it needed a case film and a board that would explain it in ninety seconds to a jury.
What I did
I joined for exactly that part: the case study video, designed and animated, and the presentation board that went with the entry.
What it shows
Presenting a campaign is design work of its own. If you need an idea explained on screen, to a jury, a board or a client, this is the format.
Need something like this? Campaign sets, brand identity, landing pages and print, per project or as a monthly design partner.
Three lines are enough: what you sell, what you need, and when. The price is confirmed before anything starts.
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