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Propably, an animated brand film for an Australian property platform.
- Client
- Propably, Australia
- Role
- Design direction and visual style
- Where
- With 22Storks production house
The brief
Propably helps Australians find off-the-plan property and save money doing it. The film needed to make a dry subject likeable, with humour about the pain points, including the avocado-on-toast argument every young buyer has heard.
What I did
The visual style and the design of the film: characters, scenes and colour, bright and quick enough to carry the jokes. Made as a team with 22Storks, who produced and animated it.
What it shows
Design direction inside a production team: setting a look the animators can carry consistently through a whole film.
Some design process:
Need something like this? Campaign sets, brand identity, landing pages and print, per project or as a monthly design partner.
Three lines are enough: what you sell, what you need, and when. The price is confirmed before anything starts.
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