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Maze cube, a minimal animated illustration for a financial brand.
- Client
- A financial services provider, via 22Storks
- Role
- Concept, storyline, design
- Where
- With 22Storks production house
The brief
An animated web illustration with an unusual brief: no characters, no bold colours, no recognisable objects. The brand wanted absolute minimalism and still needed the animation to say something.
What I did
A ball finding its way through a clean geometric cube. The ball became the hero, the cube the world, and the brand's values became movement rather than words. I led the concept, from storyline to design, and 22Storks produced and animated it as a team.
What it shows
How much a brand can say with almost nothing, when the constraint is treated as the idea.
Need something like this? Campaign sets, brand identity, landing pages and print, per project or as a monthly design partner.
Three lines are enough: what you sell, what you need, and when. The price is confirmed before anything starts.
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