Lengva, a refresh and a social media system for a cosmetologist.
- Client
- Lengva, Eginta Lisauskienė
- Role
- Identity refresh: logo, stationery, gift voucher, stickers, social template system, product photography
- Year
- 2022 to 2023
- Where
- Freelance
The brief
Lengva already existed when Eginta came to me. Her work was ahead of her brand: clients loved the practice, but the look had grown old-fashioned and no longer showed the care they were getting. She wanted the brand refreshed, not replaced, and above all a social media presence she could keep consistent on her own.
What I did
A new logo whose first two letters, set in a different face, carry the founder's initials, with the ease the name promises (Lengva means easy in Lithuanian) carried through everything: business cards, a gift voucher, stickers, a set of social templates for treatments, results and thanks, and product photographs I shot myself so the feed had real images from the first week.
What it shows
A refresh done completely: identity, print, templates and photography by one person, built so the owner can run her own feed. Before and after are shown on this page.
Need something like this? Campaign sets, brand identity, landing pages and print, per project or as a monthly design partner.
Three lines are enough: what you sell, what you need, and when. The price is confirmed before anything starts.
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