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Hubel, a logo for a behavioural research company.
- Client
- Hubel
- Role
- Logo and logo system
- Year
- 2024
- Where
- At Ogilvy Lithuania
The brief
A research company that studies how people actually behave needed a mark that could hold two opposite ideas: the precision of data and the unpredictability of humans.
What I did
HUBEL in a bold uppercase face, with a single handwritten h woven through the letters. The main logo, a secondary version and an anatomy sheet explaining how the two parts meet, so the mark can be rebuilt correctly by anyone who uses it.
What it shows
A logo that carries the company's whole idea in one gesture, and the documentation that keeps it intact.
MAIN LOGO
SECONDARY LOGO
ANATOMY OF LOGO
Need something like this? Campaign sets, brand identity, landing pages and print, per project or as a monthly design partner.
Three lines are enough: what you sell, what you need, and when. The price is confirmed before anything starts.
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