Employer Attractiveness Index, a research product explained on one page.
- Client
- Ogilvy Lithuania, strategy team
- Role
- Landing page design
- Year
- 2024
- Where
- At Ogilvy Lithuania
The brief
Ogilvy's strategists offer an Employer Attractiveness Index, a market research study built on a huge amount of data. What I received was already the extract: pages of charts exported from Excel, and even those were hard to understand. The page had to turn that into something a potential client could grasp in a minute and want to buy.
What I did
First understanding the data myself, then choosing what a buyer actually needs to see and cutting the rest. One landing page, the charts redrawn so they read at a glance, the benefits in plain words, from the first sketch to the final layout. The page is still live.
What it shows
Turning dense data into an argument is design work: one problem, one solution, one action, and a chart you can read without a strategist next to you. At Vilnius Coding School I went a step further and built pages like this in code: Mentoriai ›.
Need something like this? Campaign sets, brand identity, landing pages and print, per project or as a monthly design partner.
Three lines are enough: what you sell, what you need, and when. The price is confirmed before anything starts.
Write to me ›